Trade show models work a trade show floorspace or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space. They are hired for several reasons. Tradeshow models make a company's booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. Also, trade show models are articulate and quickly learn and explain or disseminate information on the company and its product and service, and can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show. Trade show models can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company. Trade show models may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show. Attire varies and depends on the nature of the show, and on the image the company would like to portray. They may wear a dress, or simple but flattering business attire. They sometimes wear wardrobe that is particular to the company, product, or service represented.
The slang term 'booth babe' has occasionally been used to refer to a trade show model. The term focuses on physical appearance, or specifically on wardrobe, which, depending on the type of trade show, can be thematic or sexy. For example, at a builder's convention a model may be dressed as a construction worker with cut-offs, tight t-shirt, tool belt, and hard hat. Girls that work at a car show or similar event are often called 'car show girls', 'race queens', 'pit babes' or in a non-colloquial term, paddock girls.
Source reference: Wikipedia
Subscribe to:
Post Comments (Atom)
Posts
Many of our clients have recognized the benefits of having a polished and outgoing model representative in their trade show display space during the show. Spokes models with experience on a trade show floor often increase trade show booth traffic, and can handle the qualification of prospects, handing off only qualified leads to your knowledgeable staff.
ReplyDeleteTrade Show Models can be a welcome boost for any conference or trade show, but you want to make sure they are the right fit for your organization. There are two primary aspects to consider here; one, you must think about the price compared to advantage, and two, you want to represent your organization in the right mild.
ReplyDeleteHire Event Models: The organization will hold a five day event in a shopping center and in those five days it will do large special offers of the brand. It will seek the services of a few stars or models who would be enthusiastic about assisting out. So in this way the objective of area marketing will be satisfied. Field marketing is generally the idea of giving examples and presenting products on the area. This process needs human sources, sources and a bit focus. In the human sources, the organization can seek the services of models that would voluntarily do their work of marketing. These models will be called as the marketing models.
ReplyDelete